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How Bright Home Services Turned Website Visitors Into Same-Day Booked Jobs

A local plumbing and handyman company was running paid ads but converting less than 2% of clicks. After adding a RoundOne chatbot, they tripled their lead-to-booking rate without increasing their ad spend.

3.1×
Higher lead-to-booking rate
58%
Leads fully qualified by AI
$420
Average job value from chatbot leads

Spending on ads. Losing leads at the last step.

Bright Home Services was investing $2,400/month in Google Ads driving traffic to their website — but the conversion from visitor to booked job was painfully low. Customers landed on the site, couldn't get a quick answer, and moved on.

The owner had tried a live chat widget but found it required constant staffing. A missed message was worse than no chat at all — it created an expectation of response that went unmet. They needed something that could respond instantly and intelligently without a human on the other end.

A chatbot that converts website traffic into booked jobs.

RoundOne built a custom AI chatbot for Bright Home Services that handles the full intake flow — from service type identification through appointment booking — all within the chat window. No forms, no callbacks, no wait.

Instant Response

Every website visitor gets a greeting and response in under 2 seconds — regardless of time of day or volume.

Service Qualification

The AI identifies plumbing vs. electrical vs. handyman, collects zip code and urgency, and routes accordingly.

Lead Form Integration

Name, phone, email, and service details are collected conversationally and saved to the CRM automatically.

Appointment Scheduling

Customers see and select available time slots inline — no redirects, no callbacks, no friction.

"Our ad spend didn't change. Our bookings nearly tripled. The chatbot is the best ROI we've ever gotten from any software."
Carlos T. · Owner, Bright Home Services

Same ad budget. Triple the bookings.

Ninety days after launch, Bright Home Services had completely changed the economics of their customer acquisition. The key metrics all moved together.

3.1×
Lead-to-booking conversion rate From 1.8% to 5.6% — without changing ad targeting or budget.
58%
Leads fully qualified without a call More than half of all new leads arrive pre-qualified with service type, urgency, and contact info.
$420
Average job value from chatbot leads 18% higher than walk-in or phone leads — the qualification flow attracts more specific, ready-to-book requests.
4 hrs
Saved per week on intake calls Administrative intake time reduced by an estimated 4 hours per week for the owner and one staff member.
"I used to spend my mornings calling back leads from the day before. Now I just open my calendar and the day is already booked."
Carlos T. · Owner, Bright Home Services

Ready to see this for your business?

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